About Us
Bringing Asian Excellence to American Retailers
Rockhill America was founded on a simple yet powerful vision: to bring design and inspire retail success.
We provide wholesale home décor for U.S. retailers with the quality, flexibility, and service they deserve. Through carefully curated collections, flexible ordering options including flexible MOQs, and competitive landed pricing, we empower our partners with the creative freedom and business agility to grow authentically.
Our Story
Founded by Fiona Li and Claude Rety, who have spent more than a decade helping retailers source and scale with confidence. Since 2013, Rockhill Asia has been a trusted sourcing partner for global brands, connecting them with quality suppliers across Vietnam, China, and Southeast Asia.
In 2025, we expanded our expertise by launching Rockhill America, a dedicated wholesale home decor partner specifically for the U.S. market. This strategic evolution embodies our core mission to bring design and inspire, curating trend-forward collections that add genuine value to retail brands.
We combine our decade of sourcing expertise with sustainable materials and responsible manufacturing, delivering wholesale home decor for US retailers that resonates with today's conscious consumers.
Our Philosophy
For us, home décor is more than function.
It is an expression of culture, creativity, and care for the planet.
We believe that home décor has the power to transform not just interiors but also the way people feel in their homes. For retailers, this means more than stocking shelves, it means offering products that connect emotionally with customers while supporting sustainable, long-term growth.
The Values Behind Every Design
Every Rockhill America collection is designed with care, reflecting a balance of style, sustainability, and craftsmanship. We work with factories that uphold the highest global standards, with certifications including BSCI, SMETA, C-TPAT, SCAN, FSC, Walmart FCCA, and UL. This ensures that our wholesale home décor and accessories are produced ethically, responsibly, and in alignment with the expectations of today’s conscious consumer.
Our products celebrate the artistry of skilled makers while meeting the evolving trends of the U.S. market. Many designs are crafted from natural and renewable materials, highlighting our commitment to sustainability and timeless beauty. At the same time, our collections are designed with retail practicality in mind, featuring competitive landed pricing, flexible order quantities, and scalable production, which gives our partners the freedom to grow authentically without compromising on creativity or quality.
Our Team
Rockhill America is led by a diverse team of passionate, entrepreneurial leaders from the United States, France, Vietnam, and China, bringing global expertise and local insight directly to retail partners. Our people are specialists in sourcing, merchandising, product design, and supply chain management, working on the ground to ensure every wholesale home décor and wholesale home accessories collection reflects exceptional standards and authentic craftsmanship.
Why Rockhill America
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01
Flexible MOQs
We make it easier for U.S. retailers to test new designs with flexible minimum order quantities, without compromising on style or quality.
03
Tailored to Your Brand
Options for finishes and packaging materials that suit your store’s presentation and logistics.
05
Competitive Landed Pricing
You get wholesale home accents that inspire your customers without straining your margins.
02
Trend-Forward, Varied Collections
Our wholesale home décor, home accessories, and accents combine timeless artistry with modern style.
04
Sustainability at the Core
We partner with BSCI, SMETA, FSC, and UL certified factories to ensure eco-friendly practices and ethical production.
06
Experience You Can Trust
Backed by Rockhill Asia’s 11+ years of sourcing and product development expertise.
Sales Reps
Kelly Magnussen
📍 North Carolina
With over 20 years of experience in the furniture industry, Kelly specializes in key account management across Canada and the United States. His background includes extensive work in case goods, upholstery, and accent furniture, with a strong focus on sales, merchandising, and strategic growth. He has partnered with Home Furnishings and Major Retailers to build successful programs that drive both brand presence and market share. His strengths lie in developing tailored solutions, forecasting trends, and supporting product development. He is also passionate about delivering results and building long-term relationships.
Mark Williamson
📍 Texas; Oklahoma; California
Mark Williamson is a seasoned multi-line representative covering the Texas; Oklahoma; California for Rockhill America. With decades of experience in the home furnishings industry, Mark has earned a strong reputation for his deep product knowledge, collaborative approach, and eye for design. Throughout his career, Mark has helped retailers and designers build standout assortments across furniture, upholstery, and home décor. He brings hands-on expertise in custom furniture, merchandising, and product development, backed by a sharp understanding of interior trends and what sells in today’s market. Throughout his career, Mark has helped retailers and designers build standout assortments across furniture, upholstery, and home décor. He brings hands-on expertise in custom furniture, merchandising, and product development, backed by a sharp understanding of interior trends and what sells in today’s market.