AW26 Catalog Launch: The New Standard for Artisanal Wholesale Home Decor
- Eirina
- 4 days ago
- 4 min read
Every season has its own rhythm.
Autumn–Winter 2026 feels grounded, tactile, and honest. A return to materials shaped by hand, by nature, and by time. Rockhill America's New AW26 Collection is built around that sensibility. It's a curated world of lighting, mirrors, and vases shaped through a slow, material-forward process that invites texture, simplicity, and soul back into home decor.
This isn't a collection chasing spectacle. It's a study in refinement. Each piece is designed not only to stand beautifully on its own, but to serve the realities of modern US retail: consistent quality, sustainable margins, and silhouettes that resonate across store aesthetics.
With more than 320 new pieces, AW26 is one of our most nuanced, expressive, and commercially strong collections to date — and it's created with your shelves, your customers, and your merchandising strategy in mind.
Material-Driven Design
The heart of AW26 lives in the materials. Not the overly polished, machine-perfect versions — but the ones that celebrate surface, weight, and touch.
Bamboo spun surprises with unique shapes Capiz introduces a luminous softness. Lacquer gives depth and clarity. Terracotta brings a quiet warmth. Resin, crafted with a clay-like texture, adds sculptural presence without fragility. Natural fibers, subtle variations, and hand-finished textures create pieces that feel familiar yet elevated. These materials don't need embellishment. Their character comes forward through silhouette, proportion, and thoughtful craftsmanship.
Retailers know this instinctively: texture sells. Customers connect with what they can feel — the weight of a vase, the softness of a matte finish, the glow of a translucent material. AW26 leans into that behavior, offering a range designed to stand out through touch, shape, and light.
A Range Designed with Retail Intelligence
AW26 comprises 320+ carefully considered pieces across six thoughtfully curated categories.
Lighting
Lighting anchors the collection with intention. Beautiful illumination is foundational to any home aesthetic. The AW26 lighting range includes both statement pieces that draw admiration and everyday essentials that serve function with grace. Each fixture was designed to enhance rather than diminish the spaces they inhabit.
Mirrors
Mirrors represent the subtle art of retail strategy. Beyond their functional purpose, mirrors create visual expansion and emotional resonance. The AW26 mirror collection spans from ceramic-framed pieces that whisper artisanal positioning to lacquered options that speak luxury. Your customers will discover precisely what their homes require.
Vases
Vases perform the essential emotional work. They are the first pieces customers touch, the first they envision within their homes. AW26 vases navigate a carefully calibrated range—from accessible entry points through refined, premium offerings. This spectrum allows every customer to find their place within your curation without compromising your brand's aesthetic integrity.
Outdoor Furniture and Garden Décor
Outdoor Furniture and Garden Decor represent an often-overlooked opportunity for sophisticated retailers. These categories command healthy margins while serving the growing customer desire for extended living spaces. The AW26 outdoor collection was designed to occupy the liminal space between interior refinement and exterior durability. These pieces age gracefully, weathering becoming part of their evolving story.
Pet Beds
Pet Beds may surprise those unfamiliar with contemporary retail sophistication. Yet discerning customers increasingly view pet furnishings as extensions of their home design. AW26 pet beds transcend their functional category—they exist as design objects that enhance your customer's entire aesthetic vision.
Why AW26 Performs in Store
Retailers want pieces that tell a story without requiring a script. AW26 supports that through design clarity and merchandising flexibility.
1. High perceived value Materials look and feel premium, yet pieces are developed with accessible wholesale pricing in mind. The resin category, in particular, offers the weight and texture of clay without the fragility or cost.
2. Harmonized palette Warm neutrals, natural whites, and textured earth tones allow retailers to build cohesive stories across lighting, decor, and tabletop.
3. Cross-aesthetic compatibility AW26 works across natural modern, transitional, California casual, rustic contemporary, and minimal interiors. It blends seamlessly with existing assortments.
4. Margin-friendly structure Designed intentionally for scalable production, repeatable quality, and strong price architecture — so retailers meet margin targets comfortably.
5. Storytelling without complexity Materials do the talking. Pieces stand alone or group effortlessly. Visual merchandising becomes easier, not harder.
Rockhill America's approach to shipment consolidation plays a key role here. By combining multiple products and materials into a single container, retailers can reduce freight costs, streamline inventory, and simplify replenishment.
A single shipment may include vases, lighting, and mirrors from different factories or production lines, yet arrive ready for the sales floor. The result is a collection that is not only visually cohesive but also operationally efficient — a strategic advantage for U.S. home decor retailers aiming to offer variety while maintaining healthy margins.
For US Retailers, Designed With You in Mind
Rockhill America continues to focus on the US market with every new season. AW26 reflects that commitment through scale, quality control, and design direction that aligns with American consumer behavior.
The textures feel on-trend for 2026, but not trend-dependent. The color story aligns with what sells. The silhouettes respect both form and function.
For retailers who want product that inspires without alienating the everyday shopper, AW26 offers clarity and balance — an elevated collection that remains deeply commercial.
Built on Trust and Transparency
Artisanal excellence demands ethical practice. AW26 represents this commitment not as compromise, but as non-negotiable foundation.
Every factory partnership within this collection operates under rigorous compliance certifications: BSCI, SMETA, C-TPAT, SCAN, FSC, Walmart FCCA, and UL. These certifications represent more than regulatory adherence. They embody our commitment to ethical labor practices, supply chain integrity, sustainable forestry stewardship, and responsible manufacturing standards.
When you present AW26 to your customers, you offer more than beautiful objects. You offer pieces created with transparency, integrity, and genuine care for the communities that produce them. This authenticity becomes part of your retail narrative—a story your customers will recognize and value.
The Full AW26 Collection is Available Now
You'll discover 320+ carefully curated wholesale pieces, each designed to enhance your retail vision and resonate with your customers.
Collections: Lighting | Mirrors | Vases | Outdoor Furniture | Pet Bed | Garden Décor
Inside the comprehensive AW26 Wholesale Home Décor Catalog, you will find:
Complete product photography and detailed specifications
Wholesale pricing and cost structure
Product dimensions and material specifications
Order parameters and minimum requirements
Step into the AW26 Wholesale Home Decor Catalog
